Labels communicate essential product information, including ingredients, usage instructions and warnings. They may also identify the manufacturer or brand, and help comply with government regulations.
The appearance of a label can affect the perceived value of a product, so it is important that it is visually appealing and reflects the style of the company’s branding. A good designer should have a deep understanding of the product and its target market in order to design an appropriate and effective label.
Errors in product labels are not only annoying for consumers, but they can damage a company’s reputation and result in lost revenue. Product label typos and misspellings, for example, can make a brand seem slapdash and untrustworthy. It is best to run your product label through a spelling and grammar checker before sending it out for printing, especially when several thousand labels are involved.
Form is another key aspect of a successful label. Whether circular, oval or rectangular, the label should be well-designed and fit with the brand’s ideals. It should also be clearly visible and easy to read. A cluttered label can distract shoppers from the product, so be sure to use an appropriate font and size, and leave plenty of white space.
A good label should also be intuitive to understand, so consider making the text in your product label selectable for copying and pasting. This will allow users to share the important information with others. You can accomplish this on iOS, macOS and tvOS using the NSTextField class.